Marketing teams
Copy in your voice, never posted without you
Give Iris the changelog and she comes back with the launch post, the email and the three ad variants. Every public post waits for a yes. Every correction becomes a rule.
One launch, start to finish
From changelog to posted in one message
Dana asks for a launch post and an email. Iris reads the changelog, writes both the way the team writes, and holds the post until Dana has seen it. Dana changes one word. Iris writes the word down.
- Reads the changelog in Notion, nobody pastes anything
- Applies the brand rules you told it once
- Shows the exact text before it goes public
Dana Brooks
@iris turn the changelog into a launch post for X and a short email
What Iris remembers
- No exclamation marks, ever.
- British spelling: organise, colour, licence.
- Launch posts link the changelog, not the homepage.
- Dana prefers “customers” over “users”.
Why it holds up
Three things a content agent has to get right
Sounding like you, not sounding like the internet. Never surprising you in public. Turning up on schedule without being asked.
It writes in your voice because you told it once
Correct Iris in the chat and she keeps the rule. Tone, spelling, banned words, how you name the product. Open the memory any time and change or delete a line.
What Iris remembers
- No exclamation marks, ever.
- British spelling: organise, colour, licence.
- Dana prefers “customers” over “users”.
Every public post waits for a yes
A post on X, a newsletter to the whole list, a CMS page going live: Iris shows the exact text and stops. Approve, edit, or say never ask again for this kind of thing.
Subject: What changed in 2.4 · 2,180 recipients
A content calendar that runs itself
A routine wakes Iris on a schedule. Tuesday morning the newsletter draft is in the channel before you are, built from what shipped and what the team posted that week.
- Every Tuesday, 10:00
- Iris: draft the weekly newsletter
- Ask Dana Brooks before sending
Last run Tuesday 10:02. Next: Tuesday 10:00.
Integrations
Plugged into the tools you already publish with
Sign in once. Iris reads the changelog in Notion, posts to X, updates the Webflow page, sends the campaign from MailerLite and pulls the visual from Canva or Figma. Every tool call shows in the chat.
All 82 integrationsX (Twitter)Post, reply, search and read timelines on X. Direct, with your own API keys.
WebflowSites, CMS collections, pages, SEO and Designer elements.
CanvaSearch, create, edit and export designs.
NotionSearch, read and write pages and databases.
MailerLiteSubscribers, groups, campaigns and automations.
FigmaFiles, frames, variables and Code Connect for design-to-code.
What it produces
Ask for it in the channel, get a draft back
Anything a content team writes on repeat. Give Iris the source, say what shape you want, and edit the draft instead of the blank page.
Launch post
One for X, one for LinkedIn, each within the character limit, each linking the changelog.
Newsletter
The week's changes and posts in your template, with the subject line you would have written.
Changelog summary
The engineering notes turned into three sentences a customer wants to read.
Ad variants
Five headlines and three descriptions for one landing page, none of them shouting.
SEO brief
Target phrase, the questions people ask, the outline, the pages to link, ready for a writer.
Add Iris to your marketing channel this afternoon
Free plan, one agent, no card. Tell her the brand rules once and hand her the next launch.